/* ============================================================
   UNAPOLOGETICALLY SEEN — 1-on-1 coaching sales page
   Shares the Arron Johnson editorial system (see /gethbf, /index)
   ============================================================ */

:root {
  --bg:        #ffffff;
  --bg-alt:    #f5f0e8;
  --ink:       #1b1b1b;
  --ink-2:     #2e2e2e;
  --muted:     #6f6a60;
  --gold:      #c9a227;
  --gold-deep: #a8892e;
  --gold-soft: rgba(201, 162, 39, 0.14);
  --line:      rgba(27, 27, 27, 0.12);
  --line-light: rgba(245, 240, 232, 0.18);

  --font-serif:   'Cormorant Garamond', Georgia, serif;
  --font-sans:    'DM Sans', system-ui, -apple-system, sans-serif;
  --font-display: 'Montserrat', var(--font-sans);

  --max: 1100px;
  --ease: 240ms cubic-bezier(.4, 0, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

/* ---------- SHARED TYPE ---------- */
.eyebrow {
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin-bottom: 18px;
}
.eyebrow-gold { color: var(--gold); }
.display {
  font-family: var(--font-serif);
  font-weight: 600;
  line-height: 1.08;
  letter-spacing: -0.01em;
  font-size: clamp(32px, 5vw, 54px);
  color: var(--ink);
}
.display-sm { font-size: clamp(28px, 4vw, 40px); }
.display-light { color: var(--bg-alt); }
.gold { color: var(--gold); font-style: italic; }
.signature {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 21px;
  color: var(--gold-deep);
  margin-top: 8px;
}

/* ---------- LAYOUT HELPERS ---------- */
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 28px; }
.narrow { max-width: 760px; }
.center { text-align: center; }
.band { padding: clamp(64px, 9vw, 120px) 0; }
.band-alt { background: var(--bg-alt); }
.band-ink { background: var(--ink); color: var(--bg-alt); }
.band-ink .lede { color: rgba(245,240,232,.78); }
.band-tight { padding: clamp(48px, 7vw, 88px) 0; }
.lede {
  font-size: 20px;
  color: var(--muted);
  max-width: 620px;
  margin: 22px auto 0;
}
.section-head { margin-bottom: 8px; }

/* ---------- BUTTONS ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 4px;
  transition: var(--ease);
  cursor: pointer;
  border: none;
}
.btn-gold { background: var(--gold); color: var(--ink); }
.btn-gold:hover { background: var(--gold-deep); color: #fff; }
.btn-sm { font-size: 11px; padding: 10px 18px; }
.btn-lg { font-size: 14px; padding: 18px 32px; }
.btn-block { width: 100%; justify-content: center; }
.btn-arrow { transition: transform var(--ease); }
.btn:hover .btn-arrow { transform: translateX(4px); }

/* secondary text link under a primary CTA */
.cta-secondary {
  display: inline-block;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 15px;
  color: var(--ink);
  text-decoration: none;
  border-bottom: 2px solid var(--gold);
  padding-bottom: 2px;
  transition: var(--ease);
}
.cta-secondary:hover { color: var(--gold-deep); }
.band-ink .cta-secondary { color: var(--bg-alt); }
.band-ink .cta-secondary:hover { color: var(--gold); }

/* ---------- ANNOUNCE + HEADER ---------- */
.announce {
  background: var(--ink);
  color: var(--bg-alt);
  text-align: center;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 16px;
  padding: 11px 20px;
}
.hdr {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 28px;
  background: rgba(255,255,255,.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}
.hdr-brand {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 13px;
  letter-spacing: .16em;
  text-decoration: none;
  color: var(--ink);
}
.hdr-actions { display: flex; align-items: center; gap: 22px; }
.hdr-link {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--muted);
  border-bottom: 1.5px solid transparent;
  padding-bottom: 2px;
  transition: var(--ease);
  white-space: nowrap;
}
.hdr-link:hover { color: var(--gold-deep); border-bottom-color: var(--gold); }
@media (max-width: 540px) {
  .hdr { padding: 12px 14px; }
  .hdr-brand { font-size: 10px; letter-spacing: .08em; }
  .hdr-actions { gap: 12px; }
  .hdr-link { display: none; } /* 5Rs link still in hero + final CTA; keep header to brand + Book a call */
  .hdr .btn-sm { font-size: 9px; padding: 9px 12px; white-space: nowrap; letter-spacing: .06em; }
}

/* ---------- HERO ---------- */
.hero { padding: clamp(56px, 8vw, 104px) 0 clamp(48px, 7vw, 88px); }
.hero-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 28px;
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}
.hero-sub {
  font-size: 20px;
  color: var(--muted);
  margin: 24px 0 32px;
  max-width: 520px;
}
.cta-row { margin-bottom: 14px; }
.trust {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 18px;
}
.hero-art { display: flex; justify-content: center; }
.portrait-shot {
  width: 100%;
  max-width: 360px;
  border-radius: 4px;
  box-shadow: 0 30px 60px -20px rgba(27,27,27,.45), 0 8px 20px -8px rgba(27,27,27,.3);
}

/* ---------- THE MIRROR — interactive selector ---------- */
.mirror-head {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: end;
  margin-bottom: clamp(36px, 5vw, 56px);
}
.mirror-instruction {
  font-size: 15px;
  color: rgba(245,240,232,.6);
  max-width: 280px;
  text-align: right;
}
.mirror-layout {
  display: grid;
  grid-template-columns: 0.82fr 1.18fr;
  gap: clamp(20px, 3vw, 36px);
  align-items: start;
}
.mirror-options { display: flex; flex-direction: column; gap: 12px; }
.mirror-option {
  text-align: left;
  background: rgba(245,240,232,.04);
  border: 1px solid var(--line-light);
  border-radius: 10px;
  padding: 18px 20px;
  cursor: pointer;
  transition: var(--ease);
  display: flex;
  flex-direction: column;
  gap: 5px;
  color: inherit;
  font-family: inherit;
}
.mirror-option:hover { border-color: var(--gold-deep); background: rgba(245,240,232,.07); }
.mirror-option[aria-selected="true"] { border-color: var(--gold); background: rgba(201,162,39,.12); }
.mo-label {
  font-family: var(--font-display);
  font-size: 10.5px;
  font-weight: 900;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--gold);
}
.mo-teaser { font-family: var(--font-serif); font-size: 18px; line-height: 1.3; color: var(--bg-alt); }

.mirror-stage { position: relative; }
.mirror-panel {
  background: rgba(245,240,232,.05);
  border: 1px solid var(--line-light);
  border-radius: 14px;
  padding: clamp(26px, 3.5vw, 38px);
}
.mirror-panel + .mirror-panel { margin-top: 16px; } /* no-JS fallback: panels stack */
.mirror.is-enhanced .mirror-panel { display: none; }
.mirror.is-enhanced .mirror-panel.is-active {
  display: block;
  animation: panelIn 240ms cubic-bezier(.4,0,.2,1);
}
@keyframes panelIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

.panel-body { font-size: 16.5px; color: rgba(245,240,232,.86); line-height: 1.7; }
.panel-divider { height: 1px; background: var(--line-light); margin: 24px 0; }
.panel-os-label { margin-bottom: 10px; }
.panel-otherside { font-family: var(--font-serif); font-style: italic; font-size: 20px; line-height: 1.4; color: var(--bg-alt); }
.panel-payoff {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin-top: 12px;
}
.format-box {
  background: rgba(27,27,27,.45);
  border: 1px solid var(--line-light);
  border-radius: 10px;
  padding: 18px 20px;
  margin: 26px 0 22px;
}
.fb-eyebrow {
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 900;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin-bottom: 6px;
}
.fb-title { font-family: var(--font-serif); font-weight: 600; font-size: 22px; color: var(--gold); margin-bottom: 2px; }
.fb-meta { font-size: 13px; color: rgba(245,240,232,.6); }

.mirror-foot {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-top: clamp(36px, 5vw, 56px);
  flex-wrap: wrap;
}
.mirror-foot-q { font-size: 15px; color: rgba(245,240,232,.55); }

/* ---------- 5 Rs LIST ---------- */
.rs-list { margin-top: clamp(36px, 5vw, 56px); }
.rs-list li {
  display: flex;
  gap: 24px;
  padding: 22px 0;
  border-top: 1px solid var(--line);
  align-items: baseline;
  list-style: none;
}
.band-ink .rs-list li { border-top-color: var(--line-light); }
.rs-num {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 30px;
  color: var(--gold);
  min-width: 130px;
  flex: none;
}
.rs-list h3 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 24px;
  margin-bottom: 2px;
}
.rs-list p { font-size: 16px; color: var(--muted); line-height: 1.55; }
.band-ink .rs-list p { color: rgba(245,240,232,.72); }

/* ---------- CHAPTERS / 8 SESSIONS ---------- */
.chapters { margin-top: clamp(40px, 6vw, 64px); display: grid; gap: 0; }
.chapter {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 28px;
  padding: 30px 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.chapter:last-child { border-bottom: 1px solid var(--line); }
.chapter-num {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 40px;
  color: var(--gold);
  line-height: 1;
}
.chapter h3 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 25px;
  margin-bottom: 8px;
}
.chapter p { color: var(--ink-2); font-size: 16.5px; margin-bottom: 8px; }
.deliverable {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--gold-deep);
}
.deliverable::before { content: '\2192\00a0'; }

/* ---------- OUTCOMES CHECKLIST ---------- */
.outcomes { margin-top: clamp(32px, 5vw, 48px); max-width: 720px; }
.outcomes li {
  position: relative;
  list-style: none;
  padding: 14px 0 14px 40px;
  border-top: 1px solid var(--line);
  font-size: 17.5px;
  color: var(--ink-2);
}
.band-ink .outcomes li { border-top-color: var(--line-light); color: rgba(245,240,232,.85); }
.outcomes li::before {
  content: '\2713';
  position: absolute;
  left: 0;
  top: 12px;
  width: 24px;
  height: 24px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  border: 1.5px solid var(--gold);
  color: var(--gold);
  font-size: 12px;
  font-weight: 700;
}

/* ---------- TESTIMONIALS ---------- */
.quotes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  margin-top: 40px;
}
.quote { border-left: 3px solid var(--gold); padding-left: 28px; }
.quote p {
  font-family: var(--font-serif);
  font-size: 21px;
  line-height: 1.45;
  font-style: italic;
  color: var(--ink);
  margin-bottom: 14px;
}
.quote cite {
  font-family: var(--font-display);
  font-style: normal;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}
.cred-strip {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 14px 26px;
  margin-top: clamp(40px, 5vw, 56px);
  padding-top: 28px;
  border-top: 1px solid var(--line);
}
.cred-strip span {
  font-family: var(--font-display);
  font-size: 11.5px;
  font-weight: 900;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--muted);
}
.cred-strip span::before { content: '\2726\00a0\00a0'; color: var(--gold); }

/* ---------- AUTHOR ---------- */
.author {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
}
.author-photo img { width: 100%; border-radius: 4px; box-shadow: 0 24px 48px -20px rgba(27,27,27,.4); }
.author-copy p { margin-bottom: 16px; color: var(--ink-2); }
.author-copy .display { margin-bottom: 20px; }

/* ---------- FOUNDING COHORT ---------- */
.cohort {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(36px, 6vw, 72px);
  align-items: center;
}
.cohort-card {
  background: rgba(245,240,232,.06);
  border: 1px solid var(--line-light);
  border-radius: 10px;
  padding: 32px 30px;
}
.cohort-price { display: flex; align-items: baseline; gap: 14px; margin: 6px 0 6px; flex-wrap: wrap; }
.cohort-price-now { font-family: var(--font-serif); font-weight: 700; font-size: 52px; color: var(--gold); line-height: 1; }
.cohort-price-was { font-family: var(--font-serif); font-size: 26px; color: rgba(245,240,232,.45); text-decoration: line-through; }
.cohort-price-note { font-size: 13.5px; color: rgba(245,240,232,.62); line-height: 1.5; }
.cohort-divider { height: 1px; background: var(--line-light); margin: 20px 0; }
.cohort-card ul { list-style: none; margin-top: 4px; }
.cohort-card li {
  position: relative;
  padding: 10px 0 10px 26px;
  font-size: 16px;
  color: rgba(245,240,232,.85);
  border-bottom: 1px solid var(--line-light);
}
.cohort-card li:last-child { border-bottom: none; }
.cohort-card li::before {
  content: '';
  position: absolute;
  left: 0; top: 18px;
  width: 8px; height: 8px;
  background: var(--gold);
  border-radius: 50%;
}
.cohort-tag {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--gold);
  border-radius: 3px;
  padding: 5px 12px;
  margin-bottom: 18px;
}

/* ---------- FIT / GUARANTEE ---------- */
.guarantee {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  margin-top: 26px;
  max-width: 640px;
  font-size: 16px;
  color: var(--ink-2);
  line-height: 1.6;
}
.guarantee-badge {
  flex: none;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 52px;
  height: 52px;
  border-radius: 50%;
  border: 2px solid var(--gold);
  color: var(--gold-deep);
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 11px;
  text-align: center;
  line-height: 1.1;
}

/* ---------- FAQ ---------- */
.faq { margin-top: clamp(36px, 5vw, 52px); max-width: 760px; margin-left: auto; margin-right: auto; }
.faq-item {
  border-top: 1px solid var(--line);
}
.faq-item:last-child { border-bottom: 1px solid var(--line); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 22px 0;
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 22px;
  color: var(--ink);
  transition: var(--ease);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--gold-deep); }
.faq-icon {
  flex: none;
  font-family: var(--font-sans);
  font-size: 26px;
  color: var(--gold);
  line-height: 1;
  transition: var(--ease);
}
.faq-item[open] .faq-icon { transform: rotate(45deg); }
.faq-item .faq-answer { padding: 0 0 24px; color: var(--ink-2); font-size: 16.5px; max-width: 680px; }
.faq-item .faq-answer p { margin-bottom: 12px; }
.faq-item .faq-answer p:last-child { margin-bottom: 0; }

/* ---------- FINAL CTA ---------- */
.final-cta .display { max-width: 760px; margin-left: auto; margin-right: auto; }
.final-cta .cta-row { margin-top: 32px; }

/* ---------- FOOTER ---------- */
.ftr {
  background: var(--ink);
  color: rgba(245,240,232,.6);
  text-align: center;
  padding: 28px 20px;
  font-size: 13px;
  border-top: 1px solid var(--line-light);
}
.ftr a { color: var(--gold); text-decoration: none; }
.ftr a:hover { text-decoration: underline; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 860px) {
  .hero-inner { grid-template-columns: 1fr; text-align: center; }
  .hero-copy { order: 1; }            /* lead with the headline + CTA on mobile */
  .hero-art { order: 2; margin-top: 28px; }
  .portrait-shot { max-width: 300px; } /* tasteful, not full-screen */
  .hero-sub, .cta-row { margin-left: auto; margin-right: auto; }
  .mirror-head { grid-template-columns: 1fr; }
  .mirror-instruction { text-align: left; max-width: none; }
  .mirror-layout { grid-template-columns: 1fr; }
  .mirror-options { display: grid; grid-template-columns: 1fr 1fr; }
  .quotes { grid-template-columns: 1fr; gap: 32px; }
  .author { grid-template-columns: 1fr; text-align: center; }
  .author-photo { max-width: 320px; margin: 0 auto; }
  .cohort { grid-template-columns: 1fr; }
  .rs-num { min-width: 92px; }
}
@media (max-width: 540px) {
  .mirror-options { grid-template-columns: 1fr; }
  .chapter { grid-template-columns: 1fr; gap: 8px; }
  .rs-list li { flex-direction: column; gap: 4px; }
  .guarantee { flex-direction: column; align-items: flex-start; }
  .faq-item summary { font-size: 19px; }
}